GridView Row Colour Change Event

Row Data Bound Event {if (e.Row.RowType == DataControlRowType.DataRow )// Display the company name in italics
.e.Row.Cells[1].Text = "<i>" + e.Row.Cells[1].Text + "</i>";
//Display In colour
e.Row.Cells[2].BackColor = System.Drawing.Color.Aqua;
}